AUDIENCE PERCEPTION OF BROADCAST MEDIA COVERAGE ON THE AGITATION FOR SECURITY IN KADUNA STATE

Abstract

This study explores audience perception of broadcast media coverage on the agitation for improved security in Kaduna state. The study employed a descriptive research design where data were collected through a survey of 364 respondents who were randomly selected from Giwa and Igabi Local Government of Kaduna state using a closed-ended questionnaire. The result indicated that respondents positively perceived broadcast media coverage of the agitation for improved security. The result revealed that the majority of respondents believed that there should be a policy to ensure that the media significantly covered security issues. The study determined that broadcast media coverage of the security situation in Kaduna state has been effective and has positively influenced the state's security conditions. Based on the findings and conclusions, it is advised that state policymakers implement measures to ensure comprehensive coverage of security issues by broadcast media.