Abstract
The integration of Artificial Intelligence (AI) and emerging technologies is redefining global filmmaking and Nollywood, the world’s second-largest film industry, is no exception. Thus, this paper examines their influence on Nollywood, using the case study of Love in Every Word (2025), a romantic thriller. Through a qualitative methodology and content analysis approach, this study explores how AI tools and digital-first strategies are transforming independent film production and distribution in Nigeria. It utilizes the theory of the Technology Acceptance Model (TAM). The findings reveal that AI-assisted editing, social media marketing, and YouTube-based distribution played a significant role in the film’s success, helping it reach over 25 million views and generating significant online interaction. Although other emerging and advanced technologies, such as blockchain and Virtual Reality, were not used, the film’s success highlights how low-budget, tech-assisted production can achieve a broad cultural impact. The study concludes that AI serves not as a creative replacement but as a democratizing force, allowing filmmakers to bypass traditional barriers and connect directly with their audiences.