Abstract
The poor writing skills of senior secondary school students in the North–West Zone of Nigeria have been a major concern for this study. Based on this, the study investigated the effect of Tumblr Online Strategy on the written performance of senior secondary school students in the North–West Zone of Nigeria. The study set and answered a research question. A null hypothesis was formulated and tested. The study employed a quasi-experimental design. A total population of three hundred and forty four thousand, one hundred and three (344,103) of SS2 students and two hundred and twenty-five (225) computers in one thousand, seven hundred and one (1,701) public secondary schools in the entire zone considered for the study. However, a sampling population of one hundred and eighty (180) students were purposely selected from six secondary schools with ICT facilities from Kaduna, Katsina and Sokoto States, divided into experimental and control groups for the study. Essay questions were used as the instrument for data collection. For reliability and validity, the instruments were presented to the experts for validation. Similarly, the instruments were pilot tested. The investigation involved a pre-test and a post-test. Descriptive and inferential statistics were used for data analysis. The study's findings showed that exposure to Tumblr Online Strategy led to significant improvements in the written English performance of students in the experimental group, compared to the control group. The study recommends that Tumblr Online Strategy can be integrated into the teaching of English in our secondary schools for better performance of SSS students in their written English performance. Similarly, it appeals to the Government to fund digitalization of secondary education by providing computers, internet facilities and provision of stable electricity. It concludes that teachers in secondary schools can be sponsored for training on digital technology.